I recently completed the Open University 'Evolving professional' CPD course which was a really good overview of everything Web/Library 2.0. As part of that course, we had to read an article by Tom Peters, 'The brand called you', first published in 1997 (try this link: http://www.fastcompany.com/magazine/10/brandyou.html?page=0%2C0 ). It is not about Online branding but it does make the point that we are all our Own brand which gave me much food for thought. It makes you think about yourself differently and it has definitely changed the way I present myself at work. So may be worth reading to back up the online branding stuff.
Mind you, I think the online branding is harder, particularly if you are blogging on behalf of your organisation rather than as an individual. Still lots to think about!
Better read Thing 4 before I get even further behind.
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